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The $400,000 Mistake That Changed Everything Let me tell you about Sarah. She spent $400,000 on marketing in 18 months. Fancy Facebook ads. A celebrity influencer campaign. Three different agencies. A complete website redesign. Twice. Her revenue? Down 23%. Then…
When the temperatures drop, competition in the digital world heats up. Every brand wants to capitalise on the surge in online traffic that comes with the winter sale season. Whether it’s Black Friday, Christmas, or New Year promotions, this is…
As the cold winds roll in and businesses prepare for the end-of-year rush, most marketers turn their attention to short-term winter campaigns and holiday promotions. But while everyone else is busy chasing quick wins, the smartest brands are quietly doing…
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